Independent eyewear studio founded by an optometrist. Designed frames, Zeiss lenses, private eye tests. Birmingham City Centre & Mere Green.

I grew up wearing glasses in Birmingham in the 1980s and 90s. They weren’t cool — they were something you endured. I built J.HYDE because that feeling is wrong. Glasses are not the enemy. They’re the most visible thing you wear. — Vik, Founder & Optometrist

Open Tuesday to Saturday 9am to 5pm.

You can find them at Unit 6 Cannon Street, Birmingham, B2 5EP, call +44 121 643 7066, or visit jhyde.co.uk/pages/birmingham.